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If Content is King, Cash Flow is King Kong

Three quarters of innovations fail to reach their goals, according to a survey of businesses buy Simon Kucher & Partners 2017. ‘Failure’ in a business environment almost always comes down to revenue. According to the same survey of classifieds businesses, two thirds of companies are currently considering tweaking their pricing model. The advisory firm has some tips for product pricing online. MORE IS NOT MORE Feature shock – a phenomenon that was represented in the presentation by a Swiss Army Knife. “Someone can look at a product with all the features and…

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How disruptive tech is creating social solutions

Prime Minister Malcolm Turnbull’s 2017 Federal Budget was startling not for its dollar distribution, but a blatant call to the private sector to step up. It was a stark acknowledgement that if we want things to change, we have to look not to our politicians, but ourselves for change. For example in property, where we are seeing so much entrenched disadvantage and worsening affordability, there is ample room to shake up the status quo. RealEstateTube.com is an example of a business acting as a social enterprise and service, via founder and…

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A Soul Cycle class is a crash course in startups

Countless articles and listicles have been published about how many CEOs and squillionaires wake up before the sun and exercise. Endorphins blah, blah, health et cetera – this isn’t that, but it does come with a happy clappy exercise content warning. In our first hours in Manhattan, the RealEstateTube team did a Soul Cycle class – and by the end of it, we found ourselves still far from home, but in a very familiar place. The first thing you’ll notice when you step into a Soul Cycle studio is the sense…

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Pain relief for renters: Realestatetube.com

In 2017, the property-related tech space is a very crowded dance floor, but a spate of apps seem to be hitting the right note with a very frustrated public. RealEstateTube.com for example has hit 21, 000 users in 12 months – it’s one of several emerging platforms entering a space dominated by major players in an industry ripe for disruption. Why? RealEstateTube CEO Steve Makris sees it as a mass reaction to the economic climate – the current system isn’t working. “In other words, the dance floor of property tech may be…

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